Engagement organizing : the old art and new science of winning campaigns / Matt Price ; with a foreword by Allan R. Gregg.

"What separates campaigns that win from those that don't? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tool...

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Bibliographic Details
Main Author:	Price, Matt, 1970- (Author)
Other Authors:	Gregg, Allan (writer of foreword.)
Language:	English
Published:	Vancouver ; Toronto : On Point Press, a UBC Press imprint, [2017]
Subjects:	Political campaigns > Canada > Case studies. Campaign management > Canada > Case studies. Internet in political campaigns. Campaign management. Political campaigns. Case studies.
Genre:	Case studies.
Physical Description:	xiii, 183 pages ; 23 cm Issued also in electronic format.
Format:	Book

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