Brand, meet story : how to create engaging content to win business and influence your audience / Heather Pemberton Levy.

The author describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the human moments that truly engage an audience.