Media research methods : audiences, institutions, texts / Ina Bertrand and Peter Hughes.

Show other versions (1)
Bibliographic Details
Main Author: Bertrand, Ina, 1939-
Other Authors: Hughes, Peter, 1949-
Language:English
Published: New York : Palgrave Macmillan, 2018.
Edition:Second edition.
Subjects:
Mass media > Research > Methodology.
Physical Description:xiv, 385 pages ; 25 cm
Format: Book
Contents:
  • Of Elephants, Definitions and Models: the Context of Media Research
  • Getting Started
  • PART I: RESEARCH ON AUDIENCES
  • Researching audiences
  • Gathering data on audiences
  • Audience research
  • analysis and interpretation
  • PART II: RESEARCH ON INTSTITUTIONS
  • Researching media institutions
  • Gathering data on institutions
  • Institutional research
  • analysis and interpretation
  • PART III: RESEARCH ON TEXTS
  • Researching texts
  • Gathering and analysing textual data
  • Interpretation of textual data
  • Reaching conclusions, evaluating the research, writing the report.