Marketing history : the emerging discipline : proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought / sponsored by Michigan State University in collaboration with the Academy of Marketing Science and the Citadel, held at the Charleston/Mount Pleasant Holiday Inn, April 29-May 1, 1989 ; edited by Terence Nevett, Kathleen R. Whitney, Stanley C. Hollander.
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| Language: | English |
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East Lansing, MI :
Department of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University,
[1989], ©1989.
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| Physical Description: | 1 online resource (xx, 429 pages) : illustrations. |
| Variant Title: |
Proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought
CHARM proceedings, volume 4, 1989 |
| Format: | Electronic Conference Proceeding eBook |
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