Marketing history : the emerging discipline : proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought / sponsored by Michigan State University in collaboration with the Academy of Marketing Science and the Citadel, held at the Charleston/Mount Pleasant Holiday Inn, April 29-May 1, 1989 ; edited by Terence Nevett, Kathleen R. Whitney, Stanley C. Hollander.
| Corporate Authors: | |
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| Other Authors: | |
| Language: | English |
| Published: |
East Lansing, MI :
Department of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University,
[1989], ©1989.
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| Subjects: | |
| Genre: | |
| Online Access: | |
| Physical Description: | 1 online resource (xx, 429 pages) : illustrations. |
| Variant Title: |
Proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought
CHARM proceedings, volume 4, 1989 |
| Format: | Electronic Conference Proceeding eBook |
MARC
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| 245 | 1 | 0 | |a Marketing history : |b the emerging discipline : proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought / |c sponsored by Michigan State University in collaboration with the Academy of Marketing Science and the Citadel, held at the Charleston/Mount Pleasant Holiday Inn, April 29-May 1, 1989 ; edited by Terence Nevett, Kathleen R. Whitney, Stanley C. Hollander. |
| 246 | 3 | 0 | |a Proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought |
| 246 | 1 | |i Title from home page: |a CHARM proceedings, volume 4, 1989 | |
| 260 | |a East Lansing, MI : |b Department of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, |c [1989], ©1989. | ||
| 300 | |a 1 online resource (xx, 429 pages) : |b illustrations. | ||
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| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Marketing |x History |v Congresses. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
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| 655 | 7 | |a Conference papers and proceedings. |2 fast |0 (OCoLC)fst01423772 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 700 | 1 | |a Nevett, T. R. |q (Terence R.) |0 http://id.loc.gov/authorities/names/n83009670 | |
| 700 | 1 | |a Whitney, Kathleen R. |0 http://id.loc.gov/authorities/names/n90625719 | |
| 700 | 1 | |a Hollander, Stanley C. |q (Stanley Charles), |d 1919-2004. |0 http://id.loc.gov/authorities/names/n79100700 | |
| 710 | 2 | |a Michigan State University. |0 http://id.loc.gov/authorities/names/n79054541 | |
| 710 | 2 | |a Academy of Marketing Science. |0 http://id.loc.gov/authorities/names/n86041251 | |
| 710 | 2 | |a Citadel, the Military College of South Carolina. |0 http://id.loc.gov/authorities/names/n80113939 | |
| 776 | 0 | 8 | |i Print version: |a Conference on Historical Research in Marketing and Marketing Thought (4th : 1989 : Charleston, S.C.). |t Marketing history. |d East Lansing, MI : Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, ©1989 |w (DLC) 90127803 |w (OCoLC)21298774 |
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