Marketing to Global Consumer / Master Communications Group.

Marketing to Global Consumer: Global Business uses a Q&A format to teach the basics of marketing in a global economy. Topics include market entry, building relationships, and language matters.

Bibliographic Details
Uniform Title:	Films on Demand. Global business.
Corporate Authors:	Films for the Humanities & Sciences (Firm) Infobase Master Communications Group
Language:	English
Language and/or Writing System:	Closed-captioned.
Published:	New York, N.Y. : Infobase, [2014], ©2012.
Series:	Films on Demand. Global business.
Subjects:	Educational films. Internet videos.
Genre:	Educational films. Internet videos.
Online Access:	Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:	1 online resource (20 min.) : sound, color.
Format:	Electronic Video

Description
Summary:	Marketing to Global Consumer: Global Business uses a Q&A format to teach the basics of marketing in a global economy. Topics include market entry, building relationships, and language matters.
Note:	Encoded with permission for digital streaming by Infobase on October 17, 2014. Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Electronic resource.
Interest Grade Level:	7 & up.
System Details:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description:	Title from distributor's description (Infobase, November 1, 2014).