Power of Brands / BBC Worldwide Limited.

Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success.

Bibliographic Details
Uniform Title:	Films on Demand. Secrets of Branding.
Corporate Authors:	BBC Worldwide Ltd Infobase
Language:	English
Language and/or Writing System:	Closed-captioned.
Published:	[Place of publication not identified] : BBC Worldwide Ltd., [2014]
Series:	Films on Demand. Secrets of Branding.
Subjects:	Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Educational films. Internet videos.
Genre:	Educational films. Internet videos.
Online Access:	Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:	1 online resource (52 min.) : sound, color.
Format:	Electronic Video

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Online Access

Connect to online resource - MSU authorized users (Films On Demand @ Infobase)