Leading questions / Public Affairs Television (Firm).

This program examines the power of professional pollsters to influence public opinion. Public opinion pollsters and market researchers serve virtually every facet of American culture. Nearly everyone-from the makers of cake mix to television executives and candidates for public office-seeks to becom...

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Bibliographic Details
Uniform Title:	Films on Demand. Public mind.
Corporate Authors:	Films for the Humanities & Sciences (Firm) Infobase Public Affairs Television (Firm)
Language:	English
Published:	New York, N.Y. : Infobase, [2007], ©1989.
Series:	Films on Demand. Public mind.
Subjects:	Art > Political aspects. Consumer behavior. Ethics. Mass media and culture. Mass media > Political aspects. Mass media > Social aspects. Philosophy. Political participation > United States. Educational films. Internet videos.
Genre:	Educational films. Internet videos.
Online Access:	Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:	1 online resource (60 min.) : sound, color, digital file.
Format:	Electronic Video

Contents:

Brief History of Polls and Surveys in America (1:45)
Consumer Opinion: a Valuable Commodity (2:23)
BehaviorScan: The Ultimate Survey (4:08)
Can a Moister Cake Mix Make You a Better Mom? (3:55)
Reason vs. Emotion: Selling a President (5:22)
Using Technology to Measure American Values (3:45)
Using Technology to Fine Tune Political Communication (2:24)
Using Product Marketing Techniques to Get Votes (4:54)
Contrived Controversy: How Dukakis Lost 1988 Presidential Election (6:56)
Love and the Family: Emotional Values as Marketing Symbols (3:38)
Comparative vs. Negative Advertising (1:57)
Nielsen: the Most Important Poll in America (5:48)
Emotion as a Measurement of Presidential Leadership (2:09)
Restructuring Political Conversation (5:54)