Buying into sexy : sexing up of tweens / Canadian Broadcasting Corporation.

Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily l...

Full description

Bibliographic Details
Uniform Title:Films on Demand.
Corporate Authors: Canadian Broadcasting Corporation
Films for the Humanities & Sciences (Firm)
Infobase
Language:English
Language and/or Writing System:
Closed-captioned.
Published: New York, N.Y. : Infobase, [2007], ©2005.
Series:Films on Demand.
Subjects:
Preteens > Attitudes.
Advertising and children.
Sex in advertising.
Children and sex.
Self-perception.
Advertising.
Social influence.
Educational films.
Internet videos.
Genre:
Educational films.
Internet videos.
Online Access:
Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:1 online resource (26 min.) : sound, color, digital file.
Variant Title:
Sexing up of tweens
Format: Electronic Video
Description
Summary:
Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with both concerned and clueless parents-as well as a behind-the-scenes look at the corporate decision-making which so profoundly impacts tween culture-are also included. Frank conversations with Candie's CEO Neil Cole and a hard look at MuchMusic programming practices enhance this urgently needed social analysis.
Note:Encoded with permission for digital streaming by Infobase on Nov. 07, 2007.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Electronic resource.
Interest Grade Level:
9 & up.
System Details:Mode of access: Internet.
System requirements: FOD playback platform.
Source of Description:
Title from distributor's description.