How they sell / BBC Worldwide Ltd.

Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses r...

Full description

Bibliographic Details
Uniform Title:	Films on Demand. Buy-ology.
Corporate Authors:	BBC Worldwide Ltd Films for the Humanities & Sciences (Firm) Infobase
Language:	English
Published:	New York, N.Y. : Infobase, [2005], ©2001.
Series:	Films on Demand. Buy-ology.
Subjects:	Advertising campaigns. Branding (Marketing) Consumer behavior. Consumer education. Marketing > Case studies. Marketing > Management. Educational films. Internet videos.
Genre:	Case studies. Educational films. Internet videos.
Online Access:	Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:	1 online resource (51 min.) : sound, color, digital.
Format:	Electronic Video

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.

Online Access

Connect to online resource - MSU authorized users (Films On Demand @ Infobase)