The Four P's. Pt. 2 : place and promotion / Goldhil Video (Firm).
This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to allev...
| Uniform Title: | Films on Demand.
Standard deviants core curriculum Marketing. |
|---|---|
| Corporate Authors: | |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2005], ©1998.
|
| Series: | Films on Demand.
Standard deviants core curriculum Marketing. |
| Subjects: | |
| Genre: | |
| Online Access: | |
| Physical Description: | 1 online resource (16 min.) : sound, color, digital file. |
| Variant Title: |
Place and promotion |
| Format: | Electronic Video |
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