The Four P's. Pt. 2 : place and promotion / Goldhil Video (Firm).
This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to allev...
| Uniform Title: | Films on Demand.
Standard deviants core curriculum Marketing. |
|---|---|
| Corporate Authors: | |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2005], ©1998.
|
| Series: | Films on Demand.
Standard deviants core curriculum Marketing. |
| Subjects: | |
| Genre: | |
| Online Access: | |
| Physical Description: | 1 online resource (16 min.) : sound, color, digital file. |
| Variant Title: |
Place and promotion |
| Format: | Electronic Video |
MARC
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| 245 | 0 | 4 | |a The Four P's. |p Pt. 2 : |b place and promotion / |c Goldhil Video (Firm). |
| 246 | 3 | |a Place and promotion | |
| 260 | 3 | |a New York, N.Y. : |b Infobase, |c [2005], ©1998. | |
| 300 | |a 1 online resource (16 min.) : |b sound, color, digital file. | ||
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| 490 | 1 | |a Marketing: The Standard Deviants Core Curriculum | |
| 500 | |a Encoded with permission for digital streaming by Infobase on May 12, 2005. | ||
| 500 | |a Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Electronic resource. | ||
| 505 | 0 | |a Distribution Channels (6:24) -- Consumer Sales Promotion (3:25) -- Trade Sales Promotions (2:56) | |
| 520 | |a This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion-to provide information, increase demand, stabilize sales, or accentuate a product's value-and detail the components of the promotional mix: advertising, public relations, direct marketing, and sponsorship. | ||
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 588 | |a Title from distributor's description. | ||
| 650 | 0 | |a Advertising campaigns. |0 http://id.loc.gov/authorities/subjects/sh85001196 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Marketing |v Case studies. |0 http://id.loc.gov/authorities/subjects/sh2008107423 | |
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| 710 | 2 | |a Films for the Humanities & Sciences (Firm) |0 http://id.loc.gov/authorities/names/no2003057097 | |
| 710 | 2 | |a Infobase. |0 http://id.loc.gov/authorities/names/no2016051772 | |
| 710 | 2 | |a Goldhil Video (Firm) |0 http://id.loc.gov/authorities/names/no96053125 | |
| 710 | 2 | |a Standard Deviants (Performing group) |0 http://id.loc.gov/authorities/names/no99036689 | |
| 776 | 0 | 8 | |i Originally produced: |d Goldhil Video (Firm), 1998 |z 9781421356945 |
| 830 | 0 | |a Films on Demand. |5 MiEM | |
| 830 | 0 | |a Standard deviants core curriculum |p Marketing. | |
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