The Four P's. Pt. 2 : place and promotion / Goldhil Video (Firm).

This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to allev...

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Bibliographic Details

Uniform Title:	Films on Demand. Standard deviants core curriculum Marketing.
Corporate Authors:	Films for the Humanities & Sciences (Firm) Infobase Goldhil Video (Firm) Standard Deviants (Performing group)
Language:	English
Published:	New York, N.Y. : Infobase, [2005], ©1998.
Series:	Films on Demand. Standard deviants core curriculum Marketing.
Subjects:	Advertising campaigns. Branding (Marketing) Marketing > Case studies. Educational films. Internet videos.
Genre:	Case studies. Educational films. Internet videos.
Online Access:	Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:	1 online resource (16 min.) : sound, color, digital file.
Variant Title:	Place and promotion
Format:	Electronic Video