The 30-Second President / Sunrise Media LLC.

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No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves...

Full description

Bibliographic Details
Uniform Title:Films on Demand.
Corporate Authors: Films for the Humanities & Sciences (Firm)
Infobase
Sunrise Media LLC
Other Authors: Moyers, Bill D.
Language:English
Published: New York, N.Y. : Infobase, [2010], ©1984.
Series:Films on Demand.
Subjects:
Moyers, Bill D.
Advertising.
Art > Political aspects.
Communication in marketing.
Mass media and culture.
Mass media > Political aspects.
Mass media > Social aspects.
Political participation > United States.
Public relations.
Educational films.
Internet videos.
Genre:
Educational films.
Internet videos.
Online Access:
Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:1 online resource (57 min.) : sound, color, digital file.
Other Uniform Title:Walk through the 20th century with Bill Moyers (Television program)
Format: Electronic Video

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Online Access

Connect to online resource - MSU authorized users (Films On Demand @ Infobase)