Rethinking the advertising game / Canadian Broadcasting Corporation.
Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "fir...
| Uniform Title: | Films on Demand.
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|---|---|
| Corporate Authors: | |
| Language: | English |
| Language and/or Writing System: |
Closed-captioned. |
| Published: |
New York, N.Y. :
Infobase,
[2007], ©2005.
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| Series: | Films on Demand.
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| Subjects: | |
| Genre: | |
| Online Access: | |
| Physical Description: | 1 online resource (20 min.) : sound, color, digital file. |
| Format: | Electronic Video |
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