Maxed messages : launching a new ad campaign / 4 Learning (Firm).
The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the pr...
| Uniform Title: | Films on Demand.
|
|---|---|
| Corporate Authors: | |
| Language: | English |
| Language and/or Writing System: |
Closed-captioned. |
| Published: |
New York, N.Y. :
Infobase,
[2007], ©2005.
|
| Series: | Films on Demand.
|
| Subjects: | |
| Genre: | |
| Online Access: | |
| Physical Description: | 1 online resource (25 min.) : sound, color, digital file. |
| Variant Title: |
Launching a new ad campaign |
| Other Uniform Title: | Big squeeze (Television program : 2006)
|
| Format: | Electronic Video |
System Under Maintenance
Our Library Management System is currently under maintenance.
Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:
Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.