Boomers 3.0 : marketing to baby boomers in their third act of life / Lawrence R. Samuel.

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"The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029--the year when the last boomer will have turned 65--there will sti...

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Bibliographic Details
Main Author: Samuel, Lawrence R. (Author)
Language:English
Published: Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2017]
Subjects:
Baby boom generation > United States > History.
Baby boom generation > Retirement > United States.
Baby boom generation > United States > Social conditions > 21st century.
Health attitudes > United States.
Physical Description:xvii, 186 pages ; 25 cm
Format: Book

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