Boomers 3.0 : marketing to baby boomers in their third act of life / Lawrence R. Samuel.
"The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029--the year when the last boomer will have turned 65--there will sti...
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| Language: | English |
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Santa Barbara, California :
Praeger, an imprint of ABC-CLIO, LLC,
[2017]
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| Physical Description: | xvii, 186 pages ; 25 cm |
| Format: | Book |