The craft of creativity / Matthew A. Cronin and Jeffrey Loewenstein.

Show other versions (1)
Bibliographic Details
Main Authors: Cronin, Matthew A. (Professor of management) (Author)
Loewenstein, Jeffrey (Author)
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Subjects:
Creative ability.
Creative thinking.
Creative ability in business.
Physical Description:xi, 269 pages ; 23 cm
Format: Book
Contents:
  • The story with creativity
  • The perspective on the story
  • The story about an episode
  • Learning from our story
  • Deciding to change our perspective
  • Into the void
  • Continuing our story
  • The never-ending story.