India inhales / directed and produced by Amanda Rudman ; TVE.

Every day in India, another 55,000 children start smoking -- compared to the 3,000 children who take up the habit in the US, where numbers are falling. Tobacco is one of India's favorite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by adve...

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Bibliographic Details
Uniform Title:Life (Bullfrog Films) ; 12.
Main Author: MacCormack, Ivan (Composer)
Corporate Authors: BBC Worldwide Ltd
Television Trust for the Environment
Bullfrog Films
Other Authors: Rudman, Amanda (Film director, Film producer)
Gjørv, Torkel (Editor of moving image work)
Gawin, Luke (Film producer)
Richards, Jenny (Film producer) (Film producer)
Lamb, Robert, 1952-2012 (Editor of moving image work)
Taylor, Ben (Narrator)
Language:English
Tamil
Language and/or Writing System:
In English and Tamil with English voiceovers.
Published: [Oley, Pennsylvania] : [Distributed by] Bullfrog Films, [2017]
Series:Life (Bullfrog Films) ; 12.
Subjects:
ITC Limited.
Globalization.
Globalization > Economic aspects.
Globalization > Social aspects.
Tobacco industry > India.
Advertising > Tobacco > India.
Advertising > Cigarettes > India.
Cigarettes > Marketing > India.
Cancer > India.
Children > Tobacco use > India.
Children > Tobacco use > India > Prevention.
Children > Health and hygiene > India.
Documentary films.
Nonfiction films.
Genre:
Documentary films.
Nonfiction films.
Online Access:
Connect to online resource - MSU authorized users (Alexander Street)
Physical Description:1 streaming video file (25 min.) : digital, sound, color.
Format: Electronic Video
Description
Summary:
Every day in India, another 55,000 children start smoking -- compared to the 3,000 children who take up the habit in the US, where numbers are falling. Tobacco is one of India's favorite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by advertising for Wills cigarettes which sponsors the Indian cricket team, children believe that smoking improves cricketing techniques. Hardly surprising, then, that with declining markets in the West, and 50% of India's population under the age of 25, the major tobacco companies are increasingly targeting India as their new growth market. This video explores the cynicism of the major global tobacco companies' campaigns in India, and the work of the activists who have pledged to try to stop them -- and halt the soaring increase in cancer cases in India that result from smoking.
Note:Title from title frames.
Originally produced by: TVE International, ©2000.
Call Number:HD9164.I42 I45 2017
Interest Grade Level:
7 and up.
Credits:Editor, Torkel Gjorv ; music, Ivan MacCormack, The Definitive Break ; series producer, Luke Gawin ; executive producer, Jenny Richards ; series editor, Robert Lamb.
System Details:System requirements: Firefox 4 and up; Safari 5.0 and up; Chrome version 21 and up; Internet Explorer 8 and up; Flash or HTML5 player.
Mode of access: World Wide Web.
Participant or Performer:
Commentary, Ben Taylor.
Source of Description:
Description based on online resource; title from title frames (Docuseek2, viewed April 24, 2017).