Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou.

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

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Bibliographic Details
Uniform Title:Mastering business research methods.
Main Authors: Oates, Caroline (Author)
Alevizou, Panayiota J. (Author)
Language:English
Published: Los Angeles ; London : SAGE, 2018.
Series:Mastering business research methods.
Subjects:
Physical Description:x, 90 pages ; 25 cm.
Format: Book

MARC

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300 |a x, 90 pages ;  |c 25 cm. 
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490 1 |a Mastering business research methods 
504 |a Includes bibliographical references (pages 81-86) and index. 
520 |a In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. 
650 0 |a Business  |x Research  |x Methodology.  |0 http://id.loc.gov/authorities/subjects/sh2009117939 
650 0 |a Management  |x Research  |x Methodology.  |0 http://id.loc.gov/authorities/subjects/sh85080347 
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