Segmentation and multidimensional scaling analysis of newspaper readers / by Douglas Craig Palmer.

Bibliographic Details
Main Author: Palmer, Douglas Craig (Author)
Language:English
Published: 1977.
Subjects:
Online Access:
Dissertation Note:
Thesis M.A. Michigan State University. Department of Advertising
Physical Description:1 online resource (3 unnumbered pages, vii, 91, that is, 95 pages)
Format: Thesis Electronic eBook

MARC

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260 |c 1977. 
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504 |a Includes bibliographical references (pages 89-91). 
588 |a Description based on print version record. 
500 |a Electronic resource. 
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