Customer relationships : antecedents and performance implications / by Feng Wang.
"This dissertation, using a two-essay format, focuses on a new avenue for cultivating customer relationships and extends the strategic implications of customer relationships. The first essay uncovers a novel driver of cultivating customer relationships from a product design perspective. Experiential...
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| Language: | English |
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2018.
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| Dissertation Note: |
Ph. D. Michigan State University. Business Administration 2018 |
| Physical Description: | 1 online resource (viii, 110 pages) : illustrations (chiefly color) |
| Format: | Thesis Electronic eBook |
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