Validity of Test Marketing : Presentations, writings & speeches 1965.
Description: Reproduction of a paper presented to the Market Research Society in 1965, considering how to get the best out of studies employing test marketing.
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| Language: | English |
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Marlborough, Wiltshire :
Adam Matthew Digital,
2018.
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| Physical Description: | 1 online resource |
| Format: | Electronic eBook |
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