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|a Validity of Test Marketing :
|k Presentations, writings & speeches
|g 1965.
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|a Marlborough, Wiltshire :
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|c 2018.
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|a Description: Reproduction of a paper presented to the Market Research Society in 1965, considering how to get the best out of studies employing test marketing.
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|f Reproduced with kind permission from Duke University © J. Walter Thompson
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