Entrepreneurial marketing : a practical managerial approach / Robert D. Hisrich (Associate Dean of Graduate and International Programs, Bridgestone Chair of International Marketing, Kent State University, US), and Veland Ramadani (Associate Professor of Entrepreneurship and Management, South-East European University, Republic of Macedonia).

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a c...

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