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|b .C353 2019
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|a 324.70973
|2 23
|
| 245 |
0 |
0 |
|a Campaigns and elections American style :
|b the changing landscape of political campaigns /
|c edited by Candice J. Nelson and James A. Thurber.
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| 250 |
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|a Fifth edition.
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| 264 |
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1 |
|a New York, NY :
|b Routledge, an imprint of the Taylor & Francis Group,
|c 2019.
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| 264 |
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4 |
|c ©2019
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| 300 |
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|a xx, 358 pages :
|b illustrations ;
|c 24 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 490 |
1 |
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|a Transforming American politics
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| 500 |
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|a "Fourth edition published by Westview Press 2013"-- Title page verso.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Elections in a Polarized America : Understanding the Dynamics and the Transformation of American Political Campaigns / James A. Thurber and Candice J. Nelson -- Part I. The Political Context of Campaigns : Campaign Planning and Management, Political Parties, and Redistricting. Campaign Planning and Management : The Key Elements of Campaigns / Anne Caprara -- The Role of Political Parties / David A. Dulio and John S. Klemanski -- Elections and the Long Journey into the Redistricting Thicket / David Lublin -- Part II. Identifying Voters : Who Votes, Why, and How. The Uses and Challenges of Survey Research in Election Campaigns / Glen Bolger -- Political Data, Analytics, and Targeting / Tom Bonier -- U.S. Elections on the Brink / Chris Sautter -- The Ground Game : Field Organizing in Political Campaigns / Alicia Kolar Prevost -- Part III. Communicating with Voters. Creating a Winning Campaign Strategy / David Winston -- Paid Media Today : Four Screens but the Same Two Eyes / Martin Hamburger -- From Radio to Twitter : The Evolution of Earned Media / Ed O'Keefe -- Part IV. Financing Elections. Candidate Campaign Fundraising Strategies / Anthony Corrado -- Outside Money and Inside Policy : Campaign Finance Before and After Citizens United / R. Sam Garrett -- Part V. The Future of Campaigns and Elections. Why Campaigns Matter in a Polarized Environment / Candice J. Nelson and James A. Thurber.
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| 520 |
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|a Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national-and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential for political junkies of any stripe and serious students of campaigns and elections.
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| 650 |
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|a Political campaigns
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2008109540
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| 650 |
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|a Campaign management
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2008100036
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| 650 |
|
7 |
|a Campaign management.
|2 fast
|0 (OCoLC)fst00844867
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| 650 |
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7 |
|a Political campaigns.
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|a United States.
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|0 (OCoLC)fst01204155
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| 700 |
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|a Nelson, Candice J.,
|d 1949-
|e editor.
|0 http://id.loc.gov/authorities/names/n90640888
|
| 700 |
1 |
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|a Thurber, James A.,
|d 1943-
|e editor.
|0 http://id.loc.gov/authorities/names/n90662847
|
| 830 |
|
0 |
|a Transforming American politics.
|0 http://id.loc.gov/authorities/names/n93034760
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Main Library
|d MSU Main Library
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|e JK2281 .C353 2019
|h Library of Congress classification
|i Printed Material
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