Get social : social media strategy and tactics for leaders / Michelle Carvill.

"Wherever your business is based, and whatever it does, you can guarantee that your customers and competitors, your employees and stakeholders, your promoters and detractors live and breathe social media. lf you want to be an influential leader, you need to make an impact in the same space as your audience. Yet many leaders are still hesitant to adopt social media. Are you one of them? [This book] simplifies social media folklore and demonstrates how leaders can use it to get effective business results. You will learn how to cut through the irrelevant noise and effectively showcase conversations and content that will connect to your wider business. It provides you with tried and tested practical tools, including a step-by-step 90-day plan, which allow you to successfully launch yourself in the social conversation, and you will see immediate results both for your career and for your business. And as a leader with impact, it will help you do this intelligently, courageously and authentically."--Back cover.