Innovation Has Its Own Revolution / CINEFETE.

To go fast and spend less, companies are reinventing the ways they innovate. To discover these new trends, we visit Procter & Gamble’s headquarters in Cincinnati, Ohio. This consumer goods giant is one of the pioneers of open innovation, a global trend that is disrupting the classical codes of innov...

Full description

Bibliographic Details
Uniform Title:Films on Demand.
Business Revolution.
Corporate Authors: Infobase (Film distributor)
CINEFETE (Firm)
Language:English
Language of the Original:
English
Language and/or Writing System:
Closed-captioned.
Published: [Place of publication not identified] : CINEFETE, [2016]
Series:Films on Demand.
Business Revolution.
Subjects:
Consumer behavior.
Marketing.
Business education.
Business.
Technological innovations.
Economics.
Internet videos.
Genre:
Internet videos.
Online Access:
Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:1 online resource (1 video file (21 min., 24 sec)) : sound, color.
Format: Electronic Video
Description
Summary:
To go fast and spend less, companies are reinventing the ways they innovate. To discover these new trends, we visit Procter & Gamble’s headquarters in Cincinnati, Ohio. This consumer goods giant is one of the pioneers of open innovation, a global trend that is disrupting the classical codes of innovation. From there we head to Nairobi, Kenya, to try to understand how a small phone service provider has managed to create a money-transfer system using mobile phones. This achievement is a spectacular example of frugal innovation: how to do more with less—a method that is increasingly influencing global managers.
Note:Originally released by CINEFETE, 2016.
Streaming video file encoded with permission for digital streaming by Infobase on April 30, 2018.
Interest Grade Level:
9 - 12, Academic/AP
System Details:Streaming video file.
System requirements: FOD playback platform.
Source of Description:
Title from distributor's description