Handbook of research on gender and marketing / edited by Susan Dobscha (professor of marketing, Bentley University, US).
Susan Dobscha and the contributors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices. This Handbook's main obj...
| Uniform Title: | Research handbooks in business and management series.
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| Language: | English |
| Published: |
Northampton, Massachusetts :
Edward Elgar Publishing,
2019.
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| Series: | Research handbooks in business and management series.
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| Physical Description: | 1 online resource (352 pages). |
| Format: | Electronic eBook |
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