Behavioral finance : what everyone needs to know / H. Kent Baker, Greg Filbeck, and John R. Nofsinger.
We are taught not to throw good money after bad or to cry over spilt milk. Yet we do both, otherwise we would not be taught not to. People often make choices based on what has been lost rather than what can be gained. Such choices are particularly costly in the world of finance. Behavioral Finance:...
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| Language: | English |
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New York, NY :
Oxford University Press,
[2019]
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| Physical Description: | xvii, 226 pages ; 21 cm |
| Format: | Book |