Current research on gender issues in advertising / edited by Yorgos C. Zotos, Stacy Landreth Grau and Charles R. Taylor.

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing womenã and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate bet...

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Bibliographic Details
Other Authors:	Zotos, Yorgos C. (Editor) Grau, Stacy Landreth (Editor) Taylor, Charles R., 1961- (Editor)
Language:	English
Published:	London : Routledge, Taylor & Francis Group, 2018.
Subjects:	Sex role in advertising. Gender identity in advertising. Advertising > Social aspects. Werbung. Geschlechterforschung. Geschlechterstereotyp. Geschlechterrolle.
Physical Description:	x, 145 pages : illustrations ; 26 cm
Format:	Book

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