Creative selection : inside Apple's design process during the golden age of Steve Jobs / Ken Kocienda.

"Hundreds of millions of people use Apple products every day; several thousand work on its campus in Cupertino, California; but only a handful sit at the drawing board. [This book] tells the story of Apple in its prime--Steve Jobs's 'second act'--from the perspective of someone at the heart of the c...

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Bibliographic Details
Main Author: Kocienda, Ken (Author)
Language:English
Published: New York : St. Martin's Press, 2018.
Edition:First edition.
Subjects:
Apple Computer, Inc. > History.
Jobs, Steve, > 1955-2011.
Apple Computer, Inc.
Product design.
Creative ability in technology.
Computer industry > United States.
Computer industry.
United States.
BUSINESS & ECONOMICS / Industries / Computer Industry.
COMPUTERS / Hardware / Personal Computers / Macintosh.
COMPUTERS / Software Development & Engineering.
History.
Genre:
History.
Physical Description:291 pages : illustrations ; 25 cm
Format: Book
Contents:
  • The demo
  • The crystal ball
  • The black slab
  • One simple rule
  • The hardest problem
  • The keyboard derby
  • QWERTY
  • Convergence
  • The intersection
  • At this point.