Handbook on customer centricity : strategies for building a customer-centric organization / edited by Robert W. Palmatier, Christine Moorman and Ju-Yeon Lee.
"Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an o...
| Uniform Title: | Research handbooks in business and management series.
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| Language: | English |
| Published: |
Northampton :
Edward Elgar Publishing,
2019.
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| Series: | Research handbooks in business and management series.
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| Online Access: | |
| Physical Description: | 1 online resource (384 pages). |
| Format: | Electronic eBook |
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