Electronic Commerce : The Strategic Perspective / Richard Watson, Pierre Berthon, Leyland Pitt, George Zinkhan.

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced busi...

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Bibliographic Details
Uniform Title:	Open Textbook Library.
Main Authors:	Watson, Richard Thomas (Author) Berthon, Pierre (Author) Pitt, Leyland (Author) Zinkhan, George (Author)
Corporate Author:	Open Textbook Library (Distributor)
Language:	English
Language and/or Writing System:	In English.
Published:	[Place of publication not identified] : BCcampus, []
Series:	Open Textbook Library.
Subjects:	Business > Textbooks. Management > Textbooks. Open educational resources.
Genre:	Textbooks. Open educational resources.
Online Access:	Connect to online resource - MSU authorized users (Open Textbook Library @ University of Minnesota)
Physical Description:	1 online resource.
Format:	Electronic Website

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Online Access

Connect to online resource - MSU authorized users (Open Textbook Library @ University of Minnesota)