The case study handbook : a student's guide / William Ellet.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William...

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Bibliographic Details
Main Author: Ellet, William (Author)
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, [2018]
Edition:Revised edition.
Subjects:
Genre:
Physical Description:vi, 253 pages : illustrations ; 24 cm
Format: Book
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Summary:
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.-- Provided by publisher.
Call Number:HD30.4 .E435 2018
Bibliography Note:Includes bibliographical references and index.
ISBN:9781633696150
1633696154