The case study handbook : a student's guide / William Ellet.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William...

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Bibliographic Details
Main Author: Ellet, William (Author)
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, [2018]
Edition:Revised edition.
Subjects:
Genre:
Physical Description:vi, 253 pages : illustrations ; 24 cm
Format: Book

MARC

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245 1 4 |a The case study handbook :  |b a student's guide /  |c William Ellet. 
250 |a Revised edition. 
264 1 |a Boston, Massachusetts :  |b Harvard Business Review Press,  |c [2018] 
264 4 |c ©2018 
300 |a vi, 253 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references and index. 
505 0 |a What is the case method? What's in it for you? -- Part I. Analyzing cases. What is a case? -- The skills you need to read and analyze a case -- How to analyze decision scenario cases -- How to analyze evaluation scenario cases -- How to analyze problem-diagnosis scenario cases -- Part II. Discussing cases. How to prepare and discuss cases -- Part III. Writing about cases. How to write case-based essays -- How to write decision scenario essays -- How to write evaluation scenario essays -- Writing about problem-diagnosis scenarios -- Part IV. Cases for analysis and writing. General Motors : Packard Electric Division -- Malaysia in the 1990s (A) -- Allentown Materials Corporation : the Electronic Products Division (abridged) -- Part V. Study guides for case analysis and writing. Study guide for decision scenario cases -- Study guide for evaluation scenario cases -- Study guide for problem-diagnosis scenario cases. 
520 |a If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.--  |c Provided by publisher. 
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