Media audiences : effects, users, institutions, and power / John L. Sullivan.

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"Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historic...

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Bibliographic Details
Main Author:	Sullivan, John L. (John Lawrence), 1945- (Author)
Language:	English
Published:	Thousand Oaks, California : SAGE Publications, Inc., [2020]
Edition:	Second edition.
Subjects:	Mass media > Audiences.
Physical Description:	xxi, 341 pages ; 24 cm
Format:	Book

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