The new consumer online : a sociology of taste, audience, and publics / Edward F. McQuarrie.
It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to stra...
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Language: | English |
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Cheltenham :
Edward Elgar Pub. Ltd.,
2015.
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Physical Description: | 1 online resource (288 pages) ; cm. |
Format: | Electronic eBook |
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