MicroFranchising : creating wealth at the bottom of the pyramid / edited by Jason S. Fairbourne, Stephen W. Gibson and W. Gibb Dyer, Jr.
This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfran...
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| Language: | English |
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Cheltenham ; Northampton, Mass. :
Edward Elgar,
[2007], ©2007.
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| Physical Description: | xvii, 254 pages : illustrations |
| Format: | Electronic eBook |
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