|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
in00006097248 |
| 003 |
UtOrBLW |
| 005 |
20220616061821.0 |
| 008 |
111108s2011 enka ob 001 0 eng d |
| 010 |
|
|
|a 2011925780
|
| 020 |
|
|
|a 9781848444157 (hardback)
|
| 020 |
|
|
|a 9780857936509 (e-book)
|
| 035 |
|
|
|a eep9780857936509
|
| 040 |
|
|
|a UtOrBLW
|c UtOrBLW
|d UtOrBLW
|
| 049 |
|
|
|a QEMP
|
| 050 |
|
4 |
|a HF5415
|b .V45 2011
|
| 100 |
1 |
|
|a Vella, Kevin J.
|0 http://id.loc.gov/authorities/names/nb2011029714
|
| 245 |
1 |
4 |
|a The marketing firm :
|b economic psychology of corporate behaviour /
|c Kevin J. Vella and Gordon R. Foxall.
|
| 260 |
|
|
|a Cheltenham, U.K. :
|b Edward Elgar,
|c 2011.
|
| 300 |
|
|
|a vi, 320 pages :
|b illustrations ;
|c cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a Electronic resource.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a 1. The marketing firm -- 2. From consumer behaviour to corporate response -- 3. Methodology and measurement -- 4. Specification and interpretation -- 5. Corporate behaviour : the supply of wrapped impulse ice-cream -- 6. Reflections on "the marketing firm" -- 7. Conclusions.
|
| 520 |
|
|
|a This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts.
|
| 650 |
|
0 |
|a Marketing
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008107423
|
| 700 |
1 |
|
|a Foxall, G. R.
|0 http://id.loc.gov/authorities/names/n79145234
|
| 710 |
2 |
|
|a Edward Elgar Publishing.
|0 http://id.loc.gov/authorities/names/n2003099418
|
| 856 |
4 |
0 |
|u http://ezproxy.msu.edu/login?url=http://www.elgaronline.com/view/9781848444157.xml
|z Connect to online resource - MSU authorized users
|t 0
|
| 907 |
|
|
|y .b134649400
|b 211123
|c 200318
|
| 998 |
|
|
|a wb
|b 200318
|c m
|d m
|e -
|f eng
|g enk
|h 4
|i 3
|
| 999 |
f |
f |
|i 5352e523-a702-5869-ab94-2257f1ef2f77
|s 171de9ba-0beb-5fae-af2c-3b4d7d882897
|t 0
|
| 952 |
f |
f |
|p Non-Circulating
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Online Resource
|d MSU Online Resource
|t 0
|e HF5415 .V45 2011
|h Library of Congress classification
|i Electronic Resource
|j Online
|n 1
|
| 856 |
4 |
0 |
|t 0
|u http://ezproxy.msu.edu/login?url=http://www.elgaronline.com/view/9781848444157.xml
|y Connect to online resource - MSU authorized users
|
