Handbook of research in international marketing / edited by Subhash C. Jain, David A. Griffith.
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from...
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Northampton, Mass. :
Edward Elgar,
2011.
|
| Edition: | Second edition. |
| Subjects: | |
| Online Access: | |
| Physical Description: | xv, 417 pages : illustrations |
| Format: | Electronic eBook |
System Under Maintenance
Our Library Management System is currently under maintenance.
Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:
Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.