Alchemy : the dark art and curious science of creating magic in brands, business, and life / Rory Sutherland.

Based on thirty years of field work inside the largest experiment in human behavior ever conceived -- the forever-unfolding pageant of consumer capitalism -- Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, dec...

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Bibliographic Details
Main Author: Sutherland, Rory, 1965- (Author)
Language:English
Published: New York, NY : William Morrow, an imprint of HarperCollins Publishers, [2019]
Edition:First William Morrow hardcover.
Subjects:
Branding (Marketing) > Psychological aspects.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Branding (Marketing)
Marketing.
Success in business.
Physical Description:xiv, 362 pages : illustrations ; 24 cm
Variant Title:
Dark art and curious science of creating magic in brands business, and life
Alchemy : the surprising power of ideas that don't make sense [Other title]
Format: Book

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