Beyond princess culture : gender and children's marketing / edited by Katherine A. Foss.

Beyond Princess Culture: Gender and Children's Marketing' explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture...

Full description

Bibliographic Details
Uniform Title:Mediated youth ; v. 32.
Other Authors: Foss, Katherine A., 1980- (Editor)
Language:English
Published: New York, NY : Peter Lang, [2019]
Series:Mediated youth ; v. 32.
Subjects:
Advertising and children.
Gender identity.
Target marketing.
Physical Description:xi, 316 pages ; 23 cm.
Format: Book
Contents:
  • Constructing gender in childhood
  • Pink or blue?: the gendering of children's marketing / Katherine A. Foss
  • Caddie woodlawn grows up : constructions of girlhood in the 1930s / Kate Roberts Edenborg
  • Marketing gaming for girls : the framing of princess zelda in American and Japanese nintendo commercials / Mimi Wiggins Perreault, Gregory Perreault, and Michael McCarty
  • Where the inner star leads : neoliberal sensibilities in American girl dolls "talents" / Natalia Rybas and Sergey Rybas
  • Updating classic toys
  • Guys and dolls : gender-inclusive toy marketing in baby alive, the easy-bake oven, and G.I. Joe / Christine Eschenfelder
  • The force is now female : the gendered marketing of Star Wars / Jennifer M. Fogel
  • Building the future or making friends? : constructing gender in lego narratives / Katherine A. Foss
  • Empowerment through Disney? : third wave feminist discourse in the "dream big, princess" campaign / Erika M. Thomas
  • Imagine the possibilities : marketing girls' leadership through the president Barbie doll / Madeleine Esch
  • Redefining gendered spaces
  • The internet asks : why are there no science shirts for girls? : examining a retailer's marketing misstep and public relations success / Nathan Gilkerson
  • Kids in the kitchen : an analysis of gendered narratives on the food network / Rebecca Swenson
  • What are our children listening to? : gender stereotyping and adult themes in kidz bop / Torie Fowler
  • Diy superheroines : craftivism, capitalism, and counter-hegemonic girl culture / Spring-Serenity Duvall
  • Beyond princess culture : navigating new spaces / Katherine A. Foss.