Informational, transformational and transportational advertising strategies / Tao Deng.
"Traditionally, advertising strategy can be categorized as either informational or transformational. Nonetheless, scholars have proposed a unique pathway to persuasion through narrative transportation but devote little attention to developing its application in advertising, despite its popularity in...
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| Language: | English |
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2019.
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| Dissertation Note: |
Thesis Ph. D. Michigan State University. Information and Media 2019. |
| Physical Description: | 1 online resource (x, 122 pages) : illustrations (chiefly color) |
| Format: | Thesis Electronic eBook |
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