Research handbook on luxury branding / edited by Felicitas Morhart, Keith Wilcox and Sandor Czellar.

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"Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this...

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Bibliographic Details
Uniform Title:Research handbooks in business and management series.
Corporate Author: Edward Elgar Publishing (Publisher)
Other Authors: Morhart, Felicitas (Editor)
Wilcox, Keith (Editor)
Czellar, Sandor (Editor)
Language:English
Published: Northampton : Edward Elgar Publishing, 2020.
Series:Research handbooks in business and management series.
Subjects:
Luxuries > Marketing > Research.
Branding (Marketing) > Research.
Electronic books.
Genre:
Electronic books.
Online Access:
Connect to online resource - MSU authorized users (Elgar Online)
Physical Description:1 online resource (368 pages).
Format: Electronic eBook

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Online Access

Connect to online resource - MSU authorized users (Elgar Online)