The story factor : inspiration, influence, and persuasion through the art of storytelling / Annette Simmons.

"In this modern classic, Annette Simmons reminds us that the oldest tool of influence--storytelling--is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to a...

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Bibliographic Details

Main Author:	Simmons, Annette (Author)
Language:	English
Published:	New York : Basic Books, [2019]
Edition:	Revised edition.
Subjects:	Storytelling. Communication. Influence (Psychology) Communication in management. Business communication. LANGUAGE ARTS & DISCIPLINES / Rhetoric.
Physical Description:	xiv, 349 pages ; 21 cm
Format:	Book