Empirical aspects of advertiser preferences and program content of network television / by Keith S. Brown and Roberto J. Cavazos.

Bibliographic Details
Uniform Title:Media Bureau staff research paper ; 2003-1.
Main Authors: Brown, Keith S. (Author)
Cavazos, Roberto J. (Author)
Corporate Author: United States. Federal Communications Commission (Issuing body)
Language:English
Published: [Washington, D.C.] : Federal Communications Commission, 2003.
Series:Media Bureau staff research paper ; 2003-1.
Subjects:
Advertising > Television programs > United States > Econometric models.
Subscription television > United States > Econometric models.
Consumers' preferences > United States > Econometric models.
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Online Access:
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Physical Description:1 online resource (19 pages).
Format: Government Document Electronic eBook

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Online Access

Connect to online resource - All users (Federal Depository Library Program Persistant URL)