Testing business ideas : strategyzer.com/test / written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.

"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new b...

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Bibliographic Details
Uniform Title:	Strategyzer series.
Main Authors:	Bland, David J., 1976- (Author) Osterwalder, Alexander (Author)
Other Authors:	Smith, Alan, 1925- (Designer) Papadakos, Trish (Designer)
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Series:	Strategyzer series.
Subjects:	Strategic planning. Consumers > Research. New products.
Physical Description:	xiii, 348 pages : color illustrations ; 19 x 25 cm.
Format:	Book

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