The HistoryMakers video oral history with Leonard Burnett, Jr.

Magazine publishing entrepreneur and executive Leonard Burnett was born on April 18, 1964 in Shaker Heights, Ohio. He attended the University of Michigan and transferred to Florida A&M university where he earned his B.B.A. degree in business, management and marketing in 1986. Burnett began his caree...

Full description

Bibliographic Details
Corporate Author: HistoryMakers (Video oral history collection) (Production company)
Other Authors: Burnett, Leonard E., 1964- (Interviewee)
Cole, Harriette (Interviewer)
Feldman, Isaac (director of photography.)
Language:English
Language of the Original:
English
Published: Chicago, Illinois : The HistoryMakers, [2016]
Subjects:
Burnett, Leonard E., > 1964- > Interviews.
African Americans > Interviews.
African Americans.
Magazine Publishing Entrepreneur > Magazine Publishing Chief Executive.
Internet videos.
Interviews.
Nonfiction films.
Oral histories.
Genre:
Interviews.
Internet videos.
Nonfiction films.
Oral histories.
Online Access:
Connect to online resource - MSU authorized users (The HistoryMakers)
Physical Description:1 online resource (6 video files (2 hr., 55 min., 17 sec.)) : sound, color.
Variant Title:
History Makers video oral history with Leonard Burnett, Jr.
Leonard Burnett, Jr.
Format: Electronic Video
Description
Summary:
Magazine publishing entrepreneur and executive Leonard Burnett was born on April 18, 1964 in Shaker Heights, Ohio. He attended the University of Michigan and transferred to Florida A&M university where he earned his B.B.A. degree in business, management and marketing in 1986. Burnett began his career as an entrepreneur in 1987, when he launched his first magazine, Urban Profile, with his classmate, Keith Clinkscales. After selling Urban Profile to Career Communications Group, Burnett helped start Vibe magazine in 1993. He served as a publisher for Vibe magazine until 1999, and then started Vanguard Media Group, the publisher of Savoy, Honey, and Heart & Soul. In 2004, Burnett created Uptown Media Group and published Uptown magazine. When Vibe was relaunched in 2009, he served as publisher for the magazine until 2012. He is considered an expert on African-American buying power, brand building, and marketing to both urban and affluent Africana-American communities.
Call Number:E185.97
Playing Time:02:55:17
Credits:Videographer, Isaac Feldman.
Participant or Performer:
Harriette Cole, interviewer.
Event Details:
Recorded New York, New York 2014 September 10.
Source of Description:
Vendor-supplied metadata.